Brand and Advertising Research

Our Services

Brand and Advertising Research

Great creative work is only powerful if it connects with the right audience. We help brands evaluate ads and communication ideas before they go live, testing recall, relevance, emotional response, and purchase intent.

Using a mix of consumer surveys, focus groups, and AI-powered sentiment analysis, we reveal what truly resonates and what risks being ignored. Our approach doesn’t just measure “likes,” it shows which creative will cut through the clutter and drive business impact.

Case Study

Evaluating Creative Impact Before Launch

A leading consumer goods company was preparing to launch a new national TV and digital campaign. With significant ad spend at stake, leadership needed to be sure the creative would:

Stand out in a crowded category.
Drive recall and emotional connection.
Inspire purchase intent.

Challenges

Multiple ad scripts and edits were in contention.
Leadership wanted evidence, not gut feel, to choose the winner.
Tight deadlines to finalize creative before production locked.

Our Approach

We ran a two-phase evaluation:

Concept Screening – Online surveys tested each creative route for recall, clarity, and intent to purchase.
Deep-Dive Focus Groups – Explored emotional response, message takeout, and cultural nuances.

Key Findings

One script had the highest top-of-mind recall but scored poorly on credibility.
Another drove emotional connection and purchase intent, especially among younger audiences.
Small creative adjustments in tone of voice and product integration boosted clarity without losing impact.

The Outcome

The client confidently chose the stronger creative direction, optimized before release. The campaign went on to outperform benchmarks on recall and engagement, with sales uplift in priority regions.

We don’t just test ads. We help brands choose and refine creative that wins in the market, not just in the boardroom.