How do you find market share when there’s no budget for research?

The Problem

The brand wanted clarity on its market share in India. But:

No dedicated research budget.
Fragmented presence across modern trade, local pharmacies, and e-commerce.

Syndicated reports didn’t reflect their unique situation.

Traditional firms would have proposed large audits or costly data buys. That wasn’t an option here.

Our Insider Approach

Instead of walking away, we worked like an extension of their team.
We found innovative ways to triangulate insights- leaning on existing signals, insider perspectives, and agile methods that kept costs minimal.

The Results

Delivered a reliable directional estimate of market share
Flagged e-commerce as the fastest growth lever
Highlighted 3 cities where competitive pressure was highest
Equipped leadership with a low-cost monitoring model they could reuse

The Real Win

We didn’t just provide numbers.
We showed how collaborative, insider-style research can unlock clarity even when
budgets are tight—something traditional, big-ticket methods often miss.

Because innovation in research isn’t about spending more—it’s about asking smarter and working differently.

Improve your strategy