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Case Studies

Campaigns that work

We helped a marketing team with a 7-figure budget find the answer, and rebuild trust in their strategy.

The Challenge

  • 7 figures in ad spend.
  • Dozens of channels.
  • A growing marketing team.

Our Fix: Step by Step

  • Mapped Every Touchpoint – From first ad click to invoice paid—CRM, landing pages, calls, affiliates, billing.
  • Integrated Source-Level Tracking – Built a logic-based model to capture and stitch original source data.
  • Synced Platforms to Revenue Systems – Google Ads, Meta, Bing, Analytics, QuickBooks, CRM—all connected via clean APIs.
  • Built Real-Time Dashboards – Campaign ROI in one click. No more manual reports.

The Real Win

We didn’t just fix reporting. We restored trust in the marketing strategy. Because if you can’t trace leads to revenue with confidence… You don’t have a marketing problem. You have a systems problem.

Let’s Fix Your Systems

How do you find market share when there’s no budget for research?

We partnered with a global baby-care brand to uncover market share signals, without expensive audits or large-scale surveys.

The Problem

The brand wanted clarity on its market share in India. But:
  • No dedicated research budget.
  • Fragmented presence across modern trade, local pharmacies, and e-commerce.
  • Syndicated reports didn’t reflect their unique situation.

Our Insider Approach

Instead of walking away, we worked like an extension of their team. We found innovative ways to triangulate insights- leaning on existing signals, insider perspectives, and agile methods that kept costs minimal.

The Results

  • Delivered a reliable directional estimate of market share
  • Flagged e-commerce as the fastest growth lever
  • Highlighted 3 cities where competitive pressure was highest
  • Equipped leadership with a low-cost monitoring model they could reuse

The Real Win

We didn’t just provide numbers. We showed how collaborative, insider-style research can unlock clarity even when budgets are tight—something traditional, big-ticket methods often miss.

Because innovation in research isn’t about how much you spend—it’s about how smart you ask and how different you work.

Let’s Find Your Answer
INSIGHT TROOP